Soft Selling Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way.

Online Presence For Small Business Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence.

Delete Your Old Photos If Necessary! Instagram is an amazing photo sharing network, but it’s only fun when other people are following you. However, if you signed up recently, the chances are that you don’t have many followers.

What We Can Learn from Them Does beautiful design matter? If you look at the success of some of the most popular sites on the web, it seems to be a mixed verdict. Yes, many have had beautiful designs for years, but for some well-known sites, aesthetics promptly took a backseat to form and function…...

(and Steal All Their Best Ideas) No matter what business you’re in, you will benefit greatly from studying your competition. Just take a look at the world’s best—athletes, entrepreneurs, executives, and etc.—and you’ll see that they all make studying their competition...

Time To Be Proactive! Doing Internet Marketing For The Sake Of It If you head into your Internet marketing campaigns with the mindset that you need to do marketing “just because,” you won’t get very far. This mindset leads to a very frustrating cycle of failure. It leads to half-hearted...