What is Web Analytics and how does it Benefit you Website's Design?

Website designer in Houston

Web analytics is the process of measuring site statistics and analyzing traffic behavior.

In the early 1990s, the extent of web analytics was saving internet data as log files. This evolved into search engine spiders that crawled websites. This was refined by the introduction of Javascript tags, which made viewing website activity much easier.

In 2005, Google Analytics came into the fray which made drilling down into audience behaviour simpler. It soon became the standard for analytics today.

Google Analytics helps you keep an eye on the activities and behaviours of website users. You are able to see key metrics like unique users, unique sessions, top performing website content, the performance of different traffic sources and much more. With the ability to view your conversion funnel, you can easily optimise your website’s user journey to decrease points of user drop-off.

You gain key insights such as geographical locations and top traffic sources, and your plan of action can be altered accordingly. Analytics lets you monitor ROI and see if you are achieving your goals. It also integrates into your social media platforms meaning you can monitor all your digital channels.

With web analytics, you can make certain that your website content and overall website user interface (UI) and user experience (UX) are tailored to the behaviour and interests of their target audience. From there, you’re able to see how your audience is using social media (when and where) and other digital channels such as email. With platforms like Google Analytics you can adapt to the demands of your digital audience on the fly, which means your business can be more agile than the competition.

You can monitor website users and optimise your business’s website to appeal to the navigational tendencies of your customers. This could mean updating CTAs, the placement of certain website UI elements or the position of imagery and the choice of font style.

From observing how people behave and interact with your website, you can easily formulate and update your digital marketing plan of action. Also, measuring ROI, noticing how sales trends are progressing and predicting future trends for your website all possible. Such is the power of data! Soon your business will have the upper-hand in the online space.

Source: Digital Marketing 101 Blog Series

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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