The Content Marketing is the King

Content Marketing Builds Brand Awareness

This is where you develop higher levels of relationship and engagement with your targeted audiences. The higher the quality of content you provide, the greater authority and awareness you generate for your brand.

By building brand awareness through your content, your business can generate higher levels of authority, trust and respect from targeted audiences.

These in turn will influence the purchasing decisions of at least 52% on consumers who rely on blogs for information according to LeadersWest Digital Marketing Journal.

Content Marketing Establishes You as a thought Leader

You would be regarded as an authority or an expert in your industry niche, particularly true if you provide high quality content that have helped, educated or entertained your targeted audiences.

As a thought leader, you would be in a position where people will listen to what you say and maybe even influence their purchasing decisions based on your recommendations.

Content Marketing is Cheaper than Traditional Forms of Marketing

Compared to other forms of marketing, digital or otherwise, content marketing can prove to be more cost effective in delivering the results you want.

The average cost of lead generation through inbound marketing is only half of what business can spend through outbound marketing.

But content marketing, as an inbound marketing tool, is even more cost effective than traditional marketing by as much as 62% less cost.

Content marketing can be implemented even from within your own organization or team. This makes content marketing more cost effective than paying someone else to do specific marketing tasks for you.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara