Using Content-related Quizzes to Generate Leads

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation.If you incorporate these quizzes into social media, you’ll increase the size of the audience you’re targeting, doubling the amount of leads you obtain.

If you’re sold on the idea, let’s jump right in.

1. Personalize your website and ask for a lead in return.
Prospective consumers will always have questions for marketers like “Which (blank) should I buy?,” “What (blank) should I get?,” and “Which (blank) do I need?”

When it comes to their quiz, their choice of title/subject was an obvious one. Because of the positive phrasing of the title, the word “superstar” makes quiz-takers believe that no matter what the outcome, the kind of dog parent they are will still be a favorable one. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content.

2. Create a knowledge test within your content.
Most lead capture forms ask for email address at minimum. Others go as far as asking for first/last name and maybe even a phone number.

Submitting information automatically opts quiz-takers in to an email subscription. Of course a best practice is to inform the participant that they are opting-in to future, infrequent messages.

Some opt-ins include addtional incentives to make quiz-takers feel better about trading in their information. Some of these incentives include coupons, discounts, an entry into a contest, or even something as simple as a weekly newsletter.

3. Re-purpose past successes
With the constant creation of content, marketers will naturally create items that will be more popular than others. Another way to use quizzes to generate leads would be to re-purpose your most popular existing content.

To produce a quiz just like this one, follow these three steps:

• Identify your top-performing posts by viewing your Google Analytics traffic stats.
• Create a quiz with a group of your top posts as the basis for your quiz results.
• Add a lead generation form that is relevant to the topic of the quiz.
• When your job relies on bringing a constant stream of fresh leads, finding innovative ways to get opt-ins is a must.

Source:businessesgrow

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