In 4 Easy Steps

Did you know that 90% of the information transmitted to your brain is visual?, Or that 83% of human learning is visual?

That makes incorporating imagery into your content marketing strategy more important than ever. Not only can visuals help send a more effective message, but they also increase the strength of your brand.

Just look around you and you’ll see. Consumers have been trained to consciously and subconsciously respond to elements within visuals. Whether it’s an Infographic, Slideshare or photo, information absorbed visually makes a message stick.

Want to pack a punch into your social media marketing? You need to incorporate visual marketing!

STEP 1: Define Your Brand Colors
Be consistent with the colors you work into your graphics. Choose two to four colors that best reflect your brand’s personality. Colors are more than just visually appealing. It’s the psychology behind them that will help you craft better images.

What colors are behind some of the most successful brands and how can you tap into that emotion?

Black conveys a message of power and authority. It speaks to a stylish and timeless message, imparting a sleek, formal, luxurious or classic experience.
Orange is my brand color and one that embraces every aspect of my business. It’s cheerful, inviting, encouraging, friendly and confident.
Red is a color that is emotionally intense. When we see red we think of “strength, adventure, energy and love.”
Blue makes us think of tranquility. It promotes a feeling of calm, and can symbolize loyalty.
Green causes people to think about nature. It’s calming and refreshing.

STEP 2: Identify Typography
Think that typography is just a whole bunch of text on a graphic? Think again!. The typography you incorporate into your visual content is as much a part of your brand story as your color choice. It expresses your company personality and has a direct impact on conversions.

STEP 3: Use Consistent Imagery
Use a consistent theme in your images and filters that complement your brand.

Using filters can add a consistent look and feel to the pictures you use. If you utilize the same filter for all or most of your pictures, you can strengthen your brand.

STEP 4: Design Your Perfect Style
Build a style guide that contains a template for your social media posts, including where to position your logo and what sizes and layout are appropriate for each social media channel.

Although each social network has unique guidelines and specifications concerning image dimensions and placement, try to remain consistent with your presentation on every site.

Source:rebekahradice

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Enrique Antonio Lara Vidales

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