Reframe Your Goals

Every entrepreneur I know is afraid of failure. It’s human nature. When we go outside of our comfort zone, we feel scared. As entrepreneurs, our ego and identity become so wrapped up in what we are doing, that when things do not go as we expect, we can literally feel like we are going to die.

How can you learn to use failure to your advantage, rather than dreading it? Here are five proven strategies to move through your fear of failure:

Reframe Your Goals

First, reframe failure by shifting your goals. Expand your goal to include learning something new and you will never technically “fail” because there is always something to be learned.

For example, instead of having a very specific goal like “Earn at least $100,000 from this new product launch,” expand your goal to include “Learn something new about how to successfully launch a product”. You can still target $100,000 in revenue, while at the same time anchoring yourself to the goal of learning something of value about launching a new product. This way, you cannot “fail” because regardless of the outcome, you are bound to learn something of value.
Visualize Obstacles

a 2011 study published in the Journal of Experimental Social Psychology, asked two groups of college students to write about what lay in store for the coming week. One group was asked to imagine that the week would be great. The other group was just asked to write down any thoughts about the week that came to mind.

The students who were asked to imagine the week would be great reported feeling less energized and went on to accomplish less during the week than the control group.

Positive thinking alone is not enough. Research has shown that the best outcomes are created when we balance positive thinking with visualizing the future obstacles and struggles we will encounter.

Source:forbes

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