To Attract Customers to Your Store

As a small business merchant, you’re challenged with using marketing as effectively as possible in order to attract customers. Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers that’s personal and doesn’t require you to pay for costly ads. Here are five inspirational ways that Ecwid merchants have effectively used content to connect with their customers.

Become a Resource

Customers have a lot of choices when it comes to buying online. But, when you become a trusted resource, you build a stronger connection and loyalty with your customers. Offer visitors to your site useful information like videos and tips to draw them into your store.

Ecwid customer, Suzie’s Farm is a great example of integrating useful content throughout the entire website. They offer quality information that their customers value such as news through their news feed, stories about the farm, recipes, and more. Together with compelling visuals, the site’s content helps to establish their credibility and gives customers a reason to return and share some of the valuable information with others across their networks.

Differentiate Your Content

Identify what’s unique to you and your store to set yourself apart from competitors. Then apply what makes your store different to create content to reflect that image. Use high-quality photos to show off your products and how they’re used, provide product guides, share real-life testimonials from customers to show how your products have helped them, or highlight awards or accolades from press coverage in order to make your store and your products stand out.

Some great examples from Ecwid merchants include 28 Black, who share video and images on their Facebook page to generate excitement around the energy drink and show off their lifestyle brand. Everingham & Watson effectively showcases press coverage on their Facebook page to build product credibility.

Source: ecwid

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Web Site Developer in Houston

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 As a small business merchant, you’re challenged with using marketing as effectively as possible in order to attract customers. Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers that’s personal and doesn’t require you to pay for costly ads. Here are five inspirational ways that Ecwid merchants have effectively used content to connect with their customers. Become a Resource Customers have a lot of choices when it comes to buying online. But, when you become a trusted resource, you build a stronger connection and loyalty with your customers.  Offer visitors to your site useful information like videos and tips to draw them into your store. Ecwid customer, Suzie’s Farm is a great example of integrating useful content throughout the entire website. They offer quality information that their customers value such as news through their news feed, stories about the farm, recipes, and more. Together with compelling visuals, the site’s content helps to establish their credibility and gives customers a reason to return and share some of the valuable information with others across their networks. Differentiate Your Content Identify what’s unique to you and your store to set yourself apart from competitors. Then apply what makes your store different to create content to reflect that image. Use high-quality photos to show off your products and how they’re used, provide product guides, share real-life testimonials from customers to show how your products have helped them, or highlight awards or accolades from press coverage in order to make your store and your products stand out. Some great examples from Ecwid merchants include 28 Black, who share video and images on their Facebook page to generate excitement around the energy drink and show off their lifestyle brand. Everingham & Watson effectively showcases press coverage on their Facebook page to build product credibility. Source: ecwid About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc … Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you. Web Site Developer in Houston Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business