Is your SEO strategy working?

Time to audit!

Although it takes a lot of time to implement SEO strategy on a website, the steps below can help you to better optimize your website for better ranking.

Keywords Analysis: The very first step is to analyze keywords for your website. Are you targeting the right keywords on your site? If not, then you need to find keywords that people are looking for. You can use them on your website for better optimization. But be sure not to overdo it, because unnatural keyword stuffing can harm your rankings

On-Page Optimization: To perform an on-page audit, you need to crawl your entire website and identify on-page issues.

Top tools to automate an on-page audit process:

  • Webbee SEO Spider
  • Ravel Tools Audit Reporting
  • Google Search Console
  • SEMrush Site Audit
  • SE Ranking Website Audit

Off-Page Optimization: Check your existing backlink profile. Are the links from authoritative websites? Disavow backlinks from spam websites as they can hurt your website. Also, audit your current SEO strategy to earn new backlinks, and check if you are following Google guidelines.

Technical Issues: You need to check your entire website for programming, development, structure and design related issues. Are all the forms, buttons and others items functional? Is your website properly working on all browsers like Chrome, Firefox, Internet explorer etc.? Are all the pages throwing proper status codes? These issues should be fixed as soon as you find them.

Mobile Responsiveness: Mobile industry is one of the fastest growing industries in the world. According to ComScore report, mobile users have increased as compare to desktop users.

Source: Semrush

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

09 Time to audit

Houston Internet Marketing for Small Business.

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