Who is The Real Power in Social Media?
Women are the Power Behind Social Media
1.- More women use the top social media
- Women 76%
- Men 66%
Tumblr
- Women 54%
- Men 46%
- Women 33%
- Men 8%
- Women 20%
- Men 15%
- Women 18%
- Men 17%
- Women 19%
- Men 24%
2.- They are in social media more often daily
- Women 30%
- Men 26%
3.- Women are more likely to interact with brands in social media
Show support
- Women 54%
- Men 44%
Access offers
- Women 53%
- Men 36%
Stay current
- Women 39%
- Men 33%
Comment
- Women 28%
- Men 25%
4.- More women consume news in social media
- Women 58%
men 42%
Where women consume news more often than men
- Women 58%
- Men 42%
Google Plus
- Women 52%
- Men 48%
5.- Women lead the trend toward social media use via mobile
Smartphones
- Women 46%
- Men 43%
Tablets
- Women 32%
- Men 20%
6.- Drive the growth of the visual web
Instagram, Pinterest and Tumblr have gained ten million new users over the past 12 months, making them the fastest growing social media
More women use the top visual social media
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- Women 54%
- Men 46%
- Women 33%
- Men 8%
- Women 20%
- Men 15%
Behind these billion dollar social websites are women.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
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