Great Content Can Sell!

In the competitive rat race that is “content,” has solving for the customer become a mere footnote?

Discussions whirl around how the company can squeeze more out of every keystroke. More clicks, more traffic, more lift. Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground.

Look closely and you can see the problem: a focus on virality, not utility. Content Is King™ pontification rarely steps outside the comfort zone of parroting the need for great content.

Success = Life in High-Definition
The core of every content marketing strategy is built on one unwavering objective: figure out what success looks like for your customers, and then help them get there.

In her book Badass: Making Users Awesome, Kathy Sierra describes this as helping users with the compelling context—not just being a better user of the product, but being better equipped to achieve results.

Because who wants to be a tripod expert? What people want is to take beautiful photographs. Nobody signs up for Help Scout to become a help desk black belt; they want to provide better customer support and maintain order in the queue.

Customers won’t see the need for investment in a product if they don’t have the experience.

Solving for the Customer Like Crazy
Address the reason why. If you’ve been fortunate enough to have a truly exceptional teacher in your lifetime, you know that only part of their magic was teaching the material. The other part was getting you to care. Don’t just show customers what to do, remind them why they should bother.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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