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Is Social Media Killing Your Small Business?

Take Advantage Of Social Media

Today, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?

Numerous productivity experts have remarked that we live in ‘busyness’ meaning we feel busy because we’re continually doing things for the sake of doing them, without considering the actual results. Is it worth our time? Many of us assume we have to be on social media so we are, often to our own detriment.

Consider these stats from Empowerednetwork.com:

  • 22% of time spent online is spent on social networking.
  • People spent twice as much time on Facebook than they did exercising.
  • The average user spends 24 hours a month on a social networking site.
  • GPA of college students that regularly use Facebook is a full point lower than their peers who do not log on.
  • One out of ten workers spends more time on the Internet than they do working. Workers are interrupted once every 10.5 minutes with things like IM’s and Tweets; once that happens it can take as long as 23 minutes for employees to get back on task.
  • How can you stay on top of your industry and keep up with social media (which never sleeps!)? And what if you are an independent entrepreneur trying to market your business? Being your own boss often poses tough choices: should I finish the proposal for a new client or market myself on social media to encourage future business. If this sounds like a familiar debate, here are a some suggestions to help you manage social media.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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