What's New On Twitter?

Some may see Twitter as a hot social media platform that fell way short of expectations, but that sounds a lot like it was a fait accompli, and that’s simply not true. Things don’t just happen to companies. The outcome is always a function of management decisions, good or bad.

On the plus side, the eight year-old company has a market valuation of more than $20 billion and is on track to exceed $2 billion in revenue this year. But there have definitely been mistakes. Not to sound like a Monday morning quarterback, but some of what transpired was foreseeable and possibly avoidable.

Move fast and break things.
Silicon Valley startups – at least the successful ones – are known for fearless innovation that disrupts the status quo, even their own. But contrary to Mark Zuckerberg’s “The Hacker Way,” which gave rise to Facebook’s famed saying, “Move fast and break things,” Twitter’s MO of late has been more like, “If it ain’t broke, don’t fix it.”

High expectations can be a double-edged sword.
The company has fallen way of short of meeting expectations set by former CEO Dick Costolo when he projected 400 million MAUs by the end of 2013. I’m sure he would have taken a do-over on that if he could have, but that bell simply couldn’t be unrung and it’s haunted the social media company ever since.

Mercurial management: so not funny.
Meanwhile, Costolo’s management team has been in an almost constant state of flux. The former improv comic has turned over nearly his entire staff over the past year and a half or so. That’s not a good sign. Nor is stock-based compensation of $175 million or 35% of revenue last quarter. The company has previously spun that as a focus on executive talent and retention, but I see it as a sign of a mercurial boss constantly shuffling the deck and keeping too many former execs on the books in various roles.

The bright lights of Wall Street can be harsh.
Which brings us to the real elephant in the room: Twitter never should have gone public when it did. While the public markets do provide liquidity, credibility, and currency for acquisitions, in this case, it backfired.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business