Marketing Guidelines

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.

In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea's value is if it works.

As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession.

This article will take a look at five non-marketers who are using some pretty remarkable approaches to market themselves and their brands on YouTube.

Promote YouTube Content
Over the course of a few short years, Michelle Phan has gone from amateur beauty blogger to YouTube sensation.

Although much of her success owes to her high-quality content and expertise, there is also a fair amount of web savvy and marketing instinct that has helped her propel her content to great heights.

PBS Idea Channel Makes Comments Part of the Content
Whereas most traditional media companies have been very slow and clumsy to respond to online-video trends, the non-profit PBS has carved out quite an impressive audience on YouTube through a variety of interesting and unique offerings.

One such content series is PBS Idea Channel, where series host Mike Rugnetta provides thought-provoking analysis of modern-day trends using ideas from philosophy and critical theory.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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