Be In The Right Places!

Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billion of the planet’s 7.2 billion people have active social media accounts. What is even more incredible is that there are almost 1.7 billion active mobile social users now.

Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s dream and, if you are doing it right, you should be using social media marketing to dominate your market.

So, why isn’t social media working for you? The following are five common reasons why I see most people, companies and brands fail at using social media to grow their businesses.

1. You have to “pay to play” on Facebook.
Facebook is still, by far, the largest social media site with 890 million active daily users and 1.35 billion users overall. In 2014, the network earned almost $12.5 billion in revenue almost exclusively from advertising on the site. Coinciding with this massive jump in revenue is the dramatic decrease in the percentage of traffic that reaches fans and followers organically (meaning free).

2. You are “push” marketing when you should be “pull” marketing.
Most business owners make the mistake of thinking that social media is just a quick and easy tool to blast market their products and services out to large numbers of prospects quickly. Then, they are stunned when nobody wants to buy them.

The problem is that it is too easy to click away, ban, or worse, report you as a spammer. To win on marketing with social media you have to attract or “pull” people towards you. People are attracted to you via your message and the content you share on social media.

3. You are not “useful.”
This tip goes hand in hand with the point above. One of the best ways to “pull” market on social media is to be useful to your community on a consistent basis without the expectation of selling them something immediately. I know that seems a little counter-intuitive, but let me explain how that works.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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