Which Is Better?

That’s not just the wrong question, it’s the wrong kind of question.

What do you like more, your house or your car?

What’s better for you, food or drink?

As questions, they just don’t make sense. Both options are necessary (so they aren’t options, really). Both are complementary. The smart question is how to combine the two to get the results you want. It’s the same with email and social media.

To be fair to the current crop of controversy-grabbers, this one has been doing the rounds for a while now. Social media’s advocates point to its capacity to generate inbound leads, while email fans slap down the 4,000 percent ROI email can offer, saying “Top that!” The social guys retort with “Great, you’ve got a response rate of 0.12 percent and you’re pleased with it?” and so on, and so forth.

Here we go round the mulberry bush…

The Two Musketeers

First, let’s take a look at what email and social bring to the table by themselves.

Email:

High ROI: For every $1 spent on email, the channel generates $44.25. (EmailExpert, 2014)
Higher revenue: Email marketing produces 138 percent higher customer spend. (Convinceandconvert.com, 2015)
Customers engage with more brands: 12 via email, compared with 9 for Facebook and 8 for Twitter. (EmailStatCenter.com, 2015)
More mobile-friendly than you’d think: more than 50 percent of emails are opened on a mobile device. (Litmus, 2015)
Customers like them: 25 percent of customers prefer to be contacted by email compared to just 5.29 percent for social media. (Tatango.com, 2015)
Social Media:

Brand awareness: Social media is basically endless, free syndication, leading to greater brand awareness. (Entrepreneur.com, 2014)
Trust: Word of mouth recommendations from friends and family are trusted by 92 percent of consumers worldwide. Social networks are the ideal platforms on which such “earned media” are built. (Nielsen, 2012)
Hack SEO: Using keywords is increasingly futile in the face of Google’s aggressive spam filtering and penalties for poor quality links and content. So how do we drive more traffic? Social media strategies generate inbound leads by bringing people from social channels to your site. That’s great, but it also improves search rankings, sometimes quite radically and via several different and mutually complementary methods, including improving authority and amassing external inbound links. (Forbes, 2015)
Influence: 78 percent of people admitted that posts on social media from brands they followed impacted their purchase decisions. (Forbes, 2012)

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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