The Research

Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and competitors. Using that information, you will choose different types of media and create your advertising and promotions. Start with number crunching, then use that information to create effective communications to boost your sales.

Step 1
Research the marketplace. Determine if there is a need for your product or service, or customers might not want to buy it. Do this by looking for competitors. In addition to finding competitors, examine the differences between their business and yours. Look for a unique aspect about what you sell. For example, there might be many restaurants in your city, but you might be one of only a few that cater to budget-conscious families.

Step 2
Create a demographic profile of your potential customers. List the gender, age, race, location, marital status, parental status and income level of your primary customer and secondary buyers. Conduct customer surveys if you have access to their phone numbers or email addresses. Contact your industry's or profession's trade associations for research they have conducted. Conduct a survey on your website and offer a prize for participation. Limit this to people who have purchased your product online or who use a code on product packaging.

Step 3
Research your competitors to learn their price, selling message and product or service benefits. Compare your business to your competitors.

Source: smallbusiness

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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