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7 Techniques To Create A Hashtag

Hashtags can be used to find and connect with your target audience, generate conversation, and build your brand on social media sites.

After you’ve used hashtags to connect with members of your target audience, you can create your own hashtag that is specific to your brand, encouraging users to talk about you and your business. We’ve got 7 techniques to help you create a hashtag that boosts and accurately represents your brand, combining everything we’ve learned about the best (and worst) practices of the hashtag.

1. Make it Brief but Unique
One of the first elemental rules to hashtags is that they need to be relatively brief,it should be a few words or a short phrase, but not enough words to make up a complex sentence. While there are exceptions, in general, the shorter, the better. After all, users are still going to want to share their thoughts, and Twitter limits the character count.

The difficult part is coming up with something unique that fits into that limited character count requirement (even on Instagram, where there’s no such requirement, it’s still good to keep it short). When you’re actually creating a hashtag to get people talking about your brand (and not just using a hashtag to connect with others), you want it to be something people will use when they’re referencing you or your brand somehow. If it’s unique, it will stand out, and you’ll also gain a lot more traction and credit when it gets picked up.

2. Evoke an Emotion
If you want to leave a lasting impression and something worth sharing, you can use your tweet or instagram image and your hashtag to evoke an emotional reaction from your users. Not only will this catch their attention, it is often enough to motivate them to share.

Pull at the heartstrings. Make them laugh, or cry, or even get them angry (I once saw an incredibly effective awareness campaign where a pet rescue tweeted about a pet abuser, and making people angry was highly effective).

3. Pick Something Topical
Is there something going on in the world that you can hone in on and create a hashtag to represent your brand around?

While this won’t be the case for the majority of hashtags you create to boost and represent your brand, when you’ve got a chance to jump in on a hot topic that’s already getting a lot of buzz, you can easily redirect some of it to include you and your brand.

4. Have a Hashtag for Events
create a hashtag for your brand Creating a hashtag that is specifically for an event your business is having encourages users to live tweet and/or share their experience on Twitter. Even if they aren’t live tweeting constantly, having a ton of people tweeting pictures or statuses about your event, tagged with your hashtag, will give you instant free promotion to what could be other members of your target audience.

5. Incorporate Humor or Cleverness
Hashtags that are either funny, cleverly constructed, or both are much more likely to catch on quickly and spread like wildfire. If it’s funny or clever, it’s often easily catchy, and users will be excited to be a part of it.

This is a great way to show the personality and fun-loving side to your brand. Great examples include Charmin’s #tweetfromtheseat, which was both fun and actionable (they tied it in with a contest for an extra punch).

6. Keep it Consistent with Your Brand
While some businesses are slightly more informal on social media than they are in person, you still want to make sure that your catchy, clever hashtag still fits the rest of your brand.

A large, expensive-to-hire accounting firm likely wouldn’t benefit from the type of hashtag Jimmy Fallon could get away with, for example.

7. Proofread it and Look for Hidden Meanings
You should always proofread, even if you’re double checking a hashtag that has no potential for grammatical errors.

Sure, it may very well be that your hashtag is just three words stuck together. Without spaces, however, users are free to choose where to capitalize letters, sometimes enabling them to create their own meaning on your hashtag. The internet, unfortunately, is full of people looking to wreak havoc, and you don’t want them to get their hands on your business’s hashtag.

Source: adespresso

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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