How To Choose It

When you're busy running your business, it's impossible to find time to be active on every social media outlet out there. Narrowing down your choice to just a select few platforms will allow you to focus your efforts and get the best return on your time investment

Step 1: Identify your audience

The first step is to identify who your audience is. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:

• Who is your typical customer?
• How old are they?
• Are they male or female?
• What is their income and education level?
• What are they interested in outside of your product and service?

Step 2: Define your goals

Once you know your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to drive sales by attracting customers, yet, there are other creative goals for social media. While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support.

Step 3: Find your audience

Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. You’ll also want to consider how active your audience is on that platform. For example, while young Facebook users may have profiles, they’re more active on Instagram.

Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Source: accion

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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