With These 8 Steps

Step One: Get Clear On Who You’re Targeting

Before you begin any marketing, you must find your target audience. Do your research and discover who your products or services can help the most. Without a clear understanding of exactly who you’re targeting, your marketing can’t be effective.

Step Two: Understand What They Really Want Emotionally and Logically
There’s no point in marketing your products if you aren’t sure what your target market wants. Here’s a key concept: people buy what they want, not what you think they need. Get to know your market and you’ll find making sales much easier.

Step Three: Package What You’re Offering Toward Desired End Results
Because you understand your market so well, you know the desired end result they’d like to achieve. The closer you get to that desired end result, the better you’ll do in business. Package your products toward that result, so that you’re always meeting the needs of your clients.

Step Four: Create an Irresistible Offer
What, exactly, are you delivering with your products, and what must the client give in return? To be effective in marketing, you need to be able to answer that question in one sentence. Here’s an example: “Give me ten minutes per day and I’ll give you the body you’ve always wanted.

Step Five: Go Find Your Target Audience
If you’ve done good market research in the previous steps, you’ll already know the answers. Now, go out there and make your irresistible offer to them in ads, talks, comments on forums and whatever way you can that makes them affordably reachable.

Step Six: Practice Great Follow-up

You’ve done your research, created great products, packaged them to meet the needs of your target audience, and made your offer where they congregate. To maximize all the hard work you’ve already done, you must follow-up consistently.

Step Seven: Close the Sale
This one gets stepped around so often, and that’s a shame, because it’s essential if you want to succeed. Learn how to ask for their business. For some companies, that might mean a face-to-face meeting, and for many others, the entire sales process can be automated. Unless money changes hands, you’re not really in business.

Step Eight: Make Additional Offers
The bulk of your profits are going to be made from additional sales to satisfied customers. You’ve already built a relationship with them and they know you can be trusted. Create products you can offer them as you continue to listen and hear what solutions they need.
These long-term clients give your business stability, and you’re not out chasing new clients constantly. Learning to make additional offers will make the difference in whether your business lasts.

Source: businessknowhow

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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