10 Reasons Why Your Business Needs It
Pinterest helps people find creative ideas for their futures. That’s why so many businesses, especially retailers and CPG brands, have focused more of their marketing efforts on the platform.
1.-Pinterest is a sizable platform to reach desired audiences: With more than 100 million Pinners, Pinterest can help you reach in-demand audiences.
2.-Investing in Pinterest pays off long-term: Because Pins last forever, your quality content has a longer shelf life.
3.-Pinners are open to your marketing: Two-thirds of the content saved to Pinterest comes from businesses. And that isn’t just coincidence. According to research from Ahalogy, Pinners are eager to connect with brands.
4.-Pinterest influences purchase: Pinners are engaged, loyal advocates. And that advocacy isn’t just limited to browsing. In fact, a large majority of Pinners use Pinterest to decide what to buy.
5.-Pinterest drives significant referral traffic: Around 5% of all referral traffic to websites comes from Pinterest, according to Shareaholic research. This is second only to Facebook, which drives almost 25% of all referral traffic on the web.
6.-Pinners have larger shopping carts: The average order value from Pinterest referral traffic is $58.95, compared to $55 for Facebook, according to Shopify research.
7.-Pinterest informs you of emerging trends: Pinterest can give you powerful signals into emerging trends and popular products in a given industry, especially in fashion, home and garden, food and beauty.
8.-Pinners have more purchasing power than non-Pinners: Active Pinners have a 9% higher average income than non-users, according to Ahalogy.
9.-Pinterest can help your brand fit into someone’s life: 66% of Pinners say they use the service to save and collect things that inspire them.
10.-People check their Pins while shopping in your store: While showrooming hasn’t been kind to some retailers, many are turning to Pinterest to turn the practice into a strategic advantage.
Source:business.pinterest
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
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