Skip to main content

Measuring My Advertising Results

Tools And Techniques

Whether you are trying to measure immediate response ads or attitude advertising, the better you plan, the more accurate your results will be.

You must not only determine what you expect your advertising to do, but also find ways to determine if clients have seen or heard the ad.

Testing immediate response ads

The following devices can help you weigh the results of your immediate response advertisements:

Use coupons

Usually, redeemed coupons represent sales of the product. Ask yourself whether enough sales were made to pay for the ad. Date the coupon so you can determine the number of sales for the first, second, and third weeks that you placed the ad.

Use coupons for direct mail advertising

Code the coupon in such a way that you can easily measure the response. You can even use bar codes containing detailed demographic information.

Hide offers in the ad

A hidden offer can allow you to track how many clients saw or heard the ad because they'll have to mention something in person, on the phone or in writing. Results should be checked over a period of one week to between six and twelve months since people may not immediately react to this type of ad.

Compare similar ads

Prepare two ads (only slightly different according to the variable you'd like to test) and run them on the same day. Identify the ads, in the message or with a coded coupon, so you can tell them apart. Ask customers to bring in the coupon or to use a special phrase.

Promote a particular item

If the ad is about a bargain or limited-time offer, you can consider that sales for the following four weeks came from that ad. You may need to judge how many sales came not from the ad, but from in-store displays or were encouraged by your sales associates.

Check your business' traffic

An important function of advertising is to build client traffic that also results in customers buying items that are not advertised. You could hire students to interview customers as they leave the store to determine which advertised items they bought, what other items they bought and what they shopped for but did not buy. Website traffic works in a similar way.

Source: canadabusiness

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

090616 Website Consultant in Houston

Website Consultant in Houston.

Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business.

Expand Your Business

Stay Connected


© Laranet Inc. All rights reserved