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The Smarphones And The Internet Marketing

Why Mobile Internet Marketing Matters

Mobile Internet marketing has become a major buzzword in the internet marketing community. Everyone is talking it up and hyping the latest product designed to help website and business owners to increase their level of exposure on different mobile marketing channels. But why is it worth it? In this article we will discuss a few reasons mobile marketing will continue to become ever more important in the coming years, but first, let’s talk about how we got here.

Using The Mobile Web

Many smartphone users now turn to their phones before their computers when it comes time to look up something on the internet. This means that those companies and brands that have a strong mobile presence will be more likely to get the business of these users, as these companies will get the most eyes on their offers.

As more and more people continue to use the mobile web on their phones, and as a generation of people conditioned to mobile web use reach the age where they have income to spend, being in front of these people when they are on the mobile web will become more and more important.

Many companies are trying to make sure they have a mobile marketing presence by making sure they have a mobile version of their sites. They have a mobile version in order to attract visitors from this phone.

This will be much more important as mobile web use increases. Every website owner should really make sure they have a mobile optimized site, because it does appear very certain that more and more people will be using their phones to access the web.

Other Mobile Devices

Tablet computing is now starting to change the mobile marketing game as well. With the advent of the iPad and Android tablets, people are now moving away from computers even more.

A few years ago, people would have taken their laptops out with them to do schoolwork or work on their latest project at the coffee shop. Now, people take their tablets with them instead.

Again, you can see the power of this platform for mobile marketing. If this is where your potential customers are, you will want to be there, too! Typically, if you have a mobile optimized website, it will work on a tablet as well. Also, most smartphone apps will work on tablets as well.

Source: theblogpress

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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