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Advertising Results

 How To Improve My Advertising

Divide ads into at least two classes: high-response ads and low-response ads, then look for differences between the two classes. You should then be able to determine the combination of factors that work best for your business and products.

Timing

The time the ad was broadcast or run may be responsible for a particular response level. However, other factors may be as influential as time, though in radio, time is often crucial. On the Internet, targeting the right audience may be the most crucial factor.

The tone or look of the message

Consider the message and how well it was expressed. If you used slogans, did they help make the point? For print and Internet, consider the effects of images, type size, white space, colour, and ad location. In broadcast, consider whether or not the voice of the person doing the ad or the music used may have had an effect. Check the effect of the length of broadcast ads. Did you get the best results with 10-second, 30-second, or 60-second ads?

Media

No business should count on finding a magic formula. There is no single formula that will ensure high response ads every time. Advertising changes. Therefore, you should watch the ads of others to see what changes are occurring. These days, it is especially important to note the changes in media used. The Internet and personal electronic devices have revolutionized the way you can reach consumers and target clients. Continue to analyze your own ads, make small changes occasionally, and note any variations in response.

Feedback

Listen to what people say about your ads. In doing so, try to discover the mental framework within which any comment about your ad was made. Then try to find points that reinforce believability and a feeling that your product fulfills some customer wish or need.

Source: canadabusiness

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