Skip to main content

Don't Be the 'Next Big' Anything

4 Tips for Creating Unique Value

1. Survey the industry landscape.

Take a look at the market around you. What’s working? What’s failing? Get to know the landscape and practice predicting future movements. Over time, you will develop an innate sense of market expectations.

With this insight, you will have the upper hand to drive trends instead of blindly following along. Chatbots may be cool now, but Microsoft shot itself in the foot when its much-hyped bot Tay began spewing racist garbage. Proper research and prep will help you avoid such major pitfalls.

2. Study problems, not solutions.
Don’t fool yourself into thinking that apps like Instagram, Twitter or YikYak picked superfluous solutions devoid of real pain points. Look for problems that aren’t being solved, and look for the simplest, most succinct way to solve that problem.

Focus on how you solve the problem rather than just creating a cool new toy. Instagram solved a problem for the visually inclined and created a community customers loved. It wasn’t copying Facebook; it created a new landscape entirely.

3. Optimize for usefulness.
Be honest with yourself about whether your product is useful. Yes, you can make Instagram for dogs but is it an app that dog-lovers will feel the need to open every day? Your job is to build a destination product that people go to time and again.

Look at Theranos, the biomedical company that loomed large before a lawsuit left it mired in the muck. The Theranos team placed a higher priority on hype than on its product's actual viability, allowing a serious lawsuit to kill it before it ever hit the market.

When you find that spark of usefulness yourself, don’t waste your time creating a fancy business plan or bloated PR pitch. Stick with documenting the most basic and essential elements of your business: the problem you’re solving, the solution, the market and your goals. Then get to work.

4. Scratch an itch for a niche.
If you’re going after a specific market segment, make sure that niche isn’t already served by the market leader. Instagram for dog photos isn’t really helpful when millions of people use Instagram to look at photos of dogs.

Find an interesting angle on the subject, whether conceptually or interface-wise. Tinder was like any other dating application but created a ground-breaking, simple interface that users loved. Never rely on a “unique brand” to set your product apart. That strategy takes years and millions of dollars to pan out.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

230916 Content Marketing Specialist

Content Marketing Specialist.

Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business.

Expand Your Business

Stay Connected


© Laranet Inc. All rights reserved