Website Consultant in Houston

So what are the benefits of opening an online store verses a physical store?

1. Lower start-up costs

The difference in cost can come down to thousands and thousands of dollars. Rent, utility expenses, property tax, and insurance alone can add up fast. On top of these expenses, typically a physical store owner will have to hire many more employees that that of an e-commerce store owner. With an e-commerce store the start-up cost is only a fraction of the expense.

Costs an e-commerce store owner should anticipate include; professional development of the website, a domain name and hosting for the website, purchase of an SSL Certificate, and a monthly fee from a payment gateway of choice.

2. Changes can be made on the fly

Another added benefit of an e-commerce store compared with a physical store is the ease in which changes can be made. Take for example changing the price of a product; with an e-commerce store prices can be changed in the back end by simply changing the products’ price field. In a physical store you may very well have to change the price tag on each individual product, the price on the shelf and even your inventory system.

3. Potential customer reach

Now, for one of the most important advantages; the number of potential customers you can reach. Having only a physical store decreases your number of potential customers immensely. Over 1 billion people worldwide are using the Internet today, meaning with an online store you conceivably have 1 billion people with access to your store.

4. Measured results with online marketing

So, how do you become visible to customers from around the Country and even the World? Answer: Online marketing and Search Engine Optimization. This form of marketing is the way of today, and guess what… It Works. Business owners are finding they can reach more and more qualified customers over the Internet compared to traditional offline marketing by targeting specific demographics. With online marketing results can be measured and changes can be made based on your results. Your marketing campaign can always be improving and changing at a much lower cost then what is would take to change a traditional marketing campaign.

There is no doubt that selling online can bring many added benefits to certain businesses’. It is the responsibility of the business owner to inform their selves, assess the situation, make a decision and take the necessary steps towards reaching their ultimate goals.

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About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Website Consultant in Houston.

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