Delete Your Old Photos If Necessary!

Instagram is an amazing photo sharing network, but it’s only fun when other people are following you. However, if you signed up recently, the chances are that you don’t have many followers.

Thankfully, there are some simple and non-spammy techniques that anyone can use to gain followers on Instagram, and in this article you’re going to discover these techniques.

Step 1: Pick a Clear Focus For Your Account

Before you do anything else, you should pick a clear focus for you Instagram account. If your goal is to showcase your best photography, you should stick to it and never post poor quality photos of you hanging out with friends. The people who want to see your artistic photos probably don’t want to see the sandwich you ate for lunch today.

Some Instagramers have found success in posting small snapshots of their daily life in a way that their followers can get to know them better, but this is much harder than simply sharing great photography. Unless you’re a celebrity, the chances are that only people who know you in real life would be interested in following your daily activities.

Step 2: Make Your Account Look Great

When you’ve picked a clear focus for your account (such as sharing your best iPhone photos) you want to do everything you can to make your account look great. While an interesting description and a cool profile photo can help, it’s far more important that your photo feed looks great, because that’s what people will look at when they make a decision about following you.

Before you move on to the next step, you should build a portfolio of 20 high-quality photos that match the focus of your account, and you should make sure that there are no ugly or irrelevant photos in your photo feed. Before they start following you, people will look at your feed and ask themselves, “Do I want to see photos like this on my Instagram feed?”

If you post boring photos, silly text screenshots, or what you ate for lunch today, the chances are that many people don’t want to see that on their Instagram feed. Delete your old photos if you have to, and remember that quality is more important than quantity.

Step 3: Leverage Your Existing Channels

When your Instagram profile finally looks great, it’s time to let the world know about it, and the easiest way to get started is to leverage your existing channels and platforms. If you go to instagram.com/username you’ll get a direct link to your Instagram profile, which you can then share on Facebook, Twitter, your blog and other platforms you may have.

You can also go through your email contacts and send a quick email telling people that you’ve signed up for Instagram, explaining what kind of photos you’re going to post, and asking people to follow you if they’re interested. Depending on the size of your network, this is a great way to gain your first 50 to 100 Instagram followers.

Step 4: Get in Touch With Other Instagram Users

After people from your existing network are already following you, it’s time to reach out to more people who will potentially be interested in seeing your photos. Forget about posting a hundred hashtags, asking for shoutouts, trading likes for likes or follows for follows. None of that works. I got a shoutout from an account with 150K followers and it only got me about 10 new followers.

The best way to get someone’s attention on Instagram is to leave a nice and thoughtful comment on one of their photos. Don’t just say “nice” or “great photo”, say something thoughtful or explain why you like that photo. When you leave a comment like that, that person will usually be happy to also check out your photos and potentially follow you.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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