What Is The Latest Trend?

What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets?

Digital Marketing

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.

The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Internet Marketing

Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing. We will see below how digital marketing budgets are spent and their relationship with Internet marketing.

The major channels of Internet Marketing are:

Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr). For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).

Search Marketing (SEM) – Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA.

What’s the latest trend? Where does the money go?

Perhaps the best way to understand what is the latest trend in the digital marketing industry is to find out how big companies allocate their marketing budgets.

The findings of this report are very interesting and they show without a doubt that the majority of digital marketing budgets is spend on Internet marketing components.

In particular the most important findings are:

• Marketing budgets represent 10% of total company revenues and this is expected to grow by 6% in 2013
• Digital marketing represents ¼ of overall marketing spend
• 50% of digital marketing activities are outsourced (if you are thinking to outsource, make sure that you do it correctly without spending a fortune)
• The most important digital marketing activities are: Web presence (website), Social media marketing and digital advertising
• Top digital marketing investments will be made on ecommerce, social media marketing, content creation and mobile marketing.

Conclusion

It is important to understand that Internet Marketing is a subset of digital marketing and not something different. When we talk about digital marketing in essence we mean Internet marketing plus SMS, WebTV and digital advertising.

It is clear that companies are starting to appreciate the importance of social media as a marketing tool and there is also a clear turn to content and mobile marketing.

Source: reliablesoft

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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