Social Media Marketing

If you’re looking to grow your business’ brand and influence, social media is an invaluable tool. That said, just posting updates and hoping for the best isn’t enough. It takes a solid strategy with a little insight to bring success. Here are three secrets that many organizations miss when promoting their brand through social media marketing:

1. Social media alone won’t work

Your brand cannot truly have a successful online presence using social media alone. A mobile-friendly website, search engine optimization, content marketing and analytics analysis are essential ingredients for digital success. In fact, truly reaching and engaging your brand’s audience requires each of these because they support and complement each other. Social signals, for instance, can actually boost your brand’s search rankings, while content marketing is essential to a strong social presence.

2. Marketing on social media is not free

When it first hit the scene, social media was lauded as a free platform for communicating a brand’s message. That’s no longer the case. For example, an unpaid Facebook post from a business now reaches as few as 2 percent of followers. The business must pay for a promoted post to gain a wider audience. The good news is that brands can actually use this technique to target a very specific demographic, reaching thousands of qualified audience members for very little money. This targeting allows brands to use ad dollars to their fullest potential.

3. It can’t be about you

Many brands use social platforms to promote themselves. However, the most successful online brands have found that delivering compelling, unique content via social media that may not always be specifically about the brand is a much more effective approach. Providing value to your brand’s audience is a great way to build trust, which is an essential goal of marketers today. This approach also significantly increases the chances of posts being “liked” and shared.

As social media and digital marketing continue to grow, the winners will be those brands that create and share valuable content, back digital with their marketing budget and continue to support not only social marketing but search rankings, content and more.

Source: desmoinesregister

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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