The New Era

Podcasting is the new black: Dozens of new podcasts crop up every day.

But is podcasting right for your business?
Here’s why.
The Internet is already an incredibly crowded place. Mark Schaefer has written on this blog about how “Content Shock” is rocking our industry as content online continues to explode and it becomes more difficult to fight for limited attention. One way to combat this phenomenon is to create content using different media.
As Mark recommends, “hit ‘em where they ain’t.” If they’re blogging, try podcasting. If they’re doing an audio podcast, try a video podcast. Incidentally, hosting audio or video content on your site can improve your search engine ranking. But that’s not the only reason to podcast!

Here are some tips to help you get started with podcasting:

Choose a topic you and your audience both care about Podcasting
Podcasting is hard work. You need to select something that will help you reach your company’s audience something that’s relevant and entertaining to them. B

Use a format and frequency that won’t burn you out.
For Marketing Smarts, I write specific questions for each guest, and it requires a lot of research and planning. Other shows ask every guest the same question.

Know your tech limits and plan accordingly.
You don’t have to be an editing professional to produce a podcast. You can get the job done with a mobile app and a microphone. Seriously! If you want to produce something more polished, you can do that, too, but know your own limits.

Post consistently.
To reiterate, choose a podcasting schedule that works for you. But once you set the schedule, stick to it. Listeners need to know when to look for new episodes, so podcasting “when you have time” won’t serve your business goals. Be consistent!

And don’t forget to promote your podcast!
As much work as it is producing a podcast, you’re not finished once you post it. Share the link to your podcast across social networks, send it to your email list, and promote it anywhere else you can. People can’t listen to your podcast if they don’t know you produce one! You can distribute the podcast on your own site, but also be sure to post in other places like iTunes, Stitcher Radio, or Soundcloud.

Source:businessesgrow

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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