How to Get off Your Ass and Start Blogging

Every week I hear the excuses.

“I don’t have time to blog.”
“I don’t know what to write about”
“I don’t know my niche. Isn’t everything taken already?”

There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. And if you’re trying to establish a personal brand in your industry, it’s probably vital.
So let’s get to it, shall we? Let’s take each of these problems and address them one by one.

1. I don’t have time to blog.
Blogging can be time-consuming, even if you shoot for one decent post a week.
Here is guide on how much you need to blog for your business. And here is an inspirational story about how Jeff Bullas transformed his life by becoming a consistent blogger.

2. I don’t know how to start.
This is going to seem like weird advice: Don’t obsess about your niche.
Yes, you need to have a unique voice and angle. But guess what? You might not ever know where you fit in until you actually start blogging. And if you don’t start blogging, you will never know what that might be. Finally, here’s an excellent case study about a blogger who made a pivot for success.

3. I’m not a good writer
Then you’re not going to be a good blogger. I mean, let’s be honest.
So let’s deal with this. You know creating content is important but you’re not good at it and you don’t enjoy it. Get help.

4. I’ve tried blogging but nobody reads it.
Can I share a little insight with you? Of course I can because this is my blog and you have no choice. Here it is.
If you’re feeling a little down about the traffic to your blog, here are 10 great reasons to keep blogging, even if nobody is reading it. I’m convinced that blogging can even make you a more effective leader. And here are five big ideas to get some engaged blog readers.

5. I don’t know what to write about.
At one time or another, writer’s block (blogger’s block?) is a challenge for every single person.
Ideas come at us all the time, every day. It could be an article we read, a speech we attend, or something we hear on the news. Being a good blogger means always being alert to these ideas and most important capturing them.

6. What if I say something stupid/wrong/embarrassing?
The irony is, the more unsure you are, and by admitting it, you invite engagement and emotional connection because we can all sympathize with that feeling!

Source:businessesgrow

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