How best to Use?

These social marketing and content optimization techniques factor in the most recent changes to Twitter’s platform. We’re hoping they inspire you to make some creative moves for your own brand.

1 – Understand Different Engagement Types
It is helpful to know which Tweets bumped up your engagement, and where your engagement peaks and valleys fell over the course of a campaign.

These are the different engagement types on Twitter and what they mean.

Replies: Twitter followers/users felt passionately enough about your brand and/or its Twitter content to reply and try to engage directly. Next steps: Conduct sentiment analysis and drill even deeper into the specific replies to understand what’s going on.
Retweets: Twitter followers/users either very much like what you’re saying, want others to see what you’ve said or both. Next steps: Pay special attention to your Tweets which get a lot of Retweets, make sure you understand why, and try to replicate.
Mentions: Twitter followers/users want to talk about your brand. Next steps: Jump into the conversation, even if it isn’t directed at you. Whether a Twitter user is complimenting your brand or complaining about it, do whatever you can to make yourself an ally and give your brand a personality.
Favorites: Twitter followers/users are big fans of your Tweet, but don’t necessarily want to take their love a step further. Next steps: It’s worth looking at the overlap here between Twitter users who Favorite your content and also Retweet it. This is a simple yet effective way to benchmark the resonance of your Twitter content over time.

2 – Experiment with Twitter Moments
We explored what Twitter Moments can do for your brand in a previous post, but here are some concrete ways you can generate awareness for your own brand using the new feature:

• Tweet GIF’s, video clips, and eye-catching and/or surprising images during and leading up to major events. These will capture the most attention as Twitter users scroll through a “Moment.”
• Put together short video breakdowns of an employee giving the “need-to-know” facts about a major news story, industry event, or any other “Moment” you want a piece of. Help Twitter users cut through the noise.
• Do you have a major influencer or partner with his or her own significant Twitter following? Host a Q&A focused around that person. Twitter Moments offers greater visibility for events like this than ever before.
• The opportunities for experimentation with Twitter Moments are endless. Get out there! Turn a Twitter Moment into your brand’s moment.

3 – Make the Most of Your Ad Real Estate
You can do this by:

• Taking advantage of additional space for text in the image to place a strong CTA
• Using vibrant imagery to capture attention
• Testing two different graphics against one another in Twitter ads to understand which performs best during the campaign

4 – Turn Notable Users into Twitter Lists
A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.

5 – View in Context
Most likely, your brand isn’t just on Twitter, so remember not to look at your efforts and results on this network in some kind of vacuum.

Source:simplymeasured

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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5 Twitter Hacks Your Brand Should Use How best to Use?   These social marketing and content optimization techniques factor in the most recent changes to Twitter’s platform. We’re hoping they inspire you to make some creative moves for your own brand.   1  – Understand Different Engagement Types It is helpful to know which Tweets bumped up your engagement, and where your engagement peaks and valleys fell over the course of a campaign.   These are the different engagement types on Twitter and what they mean.   Replies: Twitter followers/users felt passionately enough about your brand and/or its Twitter content to reply and try to engage directly. Next steps: Conduct sentiment analysis and drill even deeper into the specific replies to understand what’s going on. Retweets: Twitter followers/users either very much like what you’re saying, want others to see what you’ve said  or both. Next steps: Pay special attention to your Tweets which get a lot of Retweets, make sure you understand why, and try to replicate. Mentions: Twitter followers/users want to talk about your brand. Next steps: Jump into the conversation, even if it isn’t directed at you. Whether a Twitter user is complimenting your brand or complaining about it, do whatever you can to make yourself an ally and give your brand a personality. Favorites: Twitter followers/users are big fans of your Tweet, but don’t necessarily want to take their love a step further. Next steps: It’s worth looking at the overlap here between Twitter users who Favorite your content and also Retweet it. This is a simple yet effective way to benchmark the resonance of your Twitter content over time.   2 – Experiment with Twitter Moments We explored what Twitter Moments can do for your brand in a previous post, but here are some concrete ways you can generate awareness for your own brand using the new feature:   Tweet GIF’s, video clips, and eye-catching and/or surprising images during and leading up to major events. These will capture the most attention as Twitter users scroll through a “Moment.” Put together short video breakdowns of an employee giving the “need-to-know” facts about a major news story, industry event, or any other “Moment” you want a piece of. Help Twitter users cut through the noise. Do you have a major influencer or partner with his or her own significant Twitter following? Host a Q&A focused around that person. Twitter Moments offers greater visibility for events like this than ever before. The opportunities for experimentation with Twitter Moments are endless. Get out there! Turn a Twitter Moment into your brand’s moment.   3 – Make the Most of Your Ad Real Estate You can do this by:   Taking advantage of additional space for text in the image to place a strong CTA Using vibrant imagery to capture attention Testing two different graphics against one another in Twitter ads to understand which performs best during the campaign   4 – Turn Notable Users into Twitter Lists A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.   5 – View in Context Most likely, your brand isn’t just on Twitter, so remember not to look at your efforts and results on this network in some kind of vacuum.   Source: simplymeasured   About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …  Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.   Houston Internet Marketing for Small Business   Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business