Challenges and Competition

Facebook is the largest social network in the world. By far.

With over 1.44 billion users worldwide, nearly one million of whom log in each day, Facebook has an unprecedented audience. For brands, this means a huge opportunity to get in front of pretty much any audience they want to target.

Here are six tips for marketing on Facebook that you might not have considered.

1. Optimize for Facebook’s Brand New Card Feature
This is big news for companies with a physical business. Restaurants, theaters and shops can now optimize for location-based notifications. To make sure you’re set up for success, be sure to fine tune your “About” info to include exact location and business type.

2. Assume Audio Is Off
Notice anything strange about Facebook’s own announcement video in the section above? If you’re on your laptop like I am, you may have noticed that there’s no audio. That’s because Facebook knows their audience better than anyone.

3. Don’t Sleep on Events
Why should you host a FB event? Maybe your brand doesn’t even have a physical storefront, so you’re not sure how an event would benefit your brand.

4. Use a CTA
Facebook offers Pages the ability to add a custom CTA. If you’re having trouble generating business from Facebook, this could be worth a shot.

5. Use Offers
Facebook gives you the ability to make offers to your fans, and it often goes unnoticed.

6. Facebook Remarketing
We all know that social marketing is increasingly a pay-to-play space. Facebook is no exception, but the remarketing ads on Facebook are among the most sophisticated out there. Ever take a look at a pair of shoes, and then those shoes show up in your Facebook feed 20 times that day? That’s remarketing.

Source: simplymeasured

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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