4 Hard to Ignore Benefits

1 - Content Marketing Generates More Inbound Traffic to Your Site

The power of content marketing for generating inbound traffic is by providing targeted audiences with relevant information that can provide a solution to a particular need, a problem, an improvement or simply entertainment.

Custom content is favored by up to 68% of consumers for the basic reason that it caters to their interest or particular need for information according to consumer study conducted by the Custom Content Council.

The more pages and posts you have that provide these kinds of highly targeted custom content, the higher the amount of inbound traffic that your sites will generate.

2 - Content Marketing Increases Engagement with Targeted Audiences

Generating responses or engagements from specific types of audiences will depend on a particular type of content that caters to their interests or needs.

Targeted audiences may prefer detailed instruction manuals or tutorials while others may prefer purely or highly visual content, as in the case of infographics and videos.

The simple act of enhancing articles with appropriate pictures or images can already increase total viewership by up to 94%.

3 - Content Marketing Generates More Leads

By conducting an effective content marketing campaign, all your inbound traffic and engagement generation efforts can deliver even better results by up to three times more leads for every dollar you invest.

Companies with blogs and websites like these can generate 97% more leads than other companies without content rich websites or business blogs.

4 - Content Marketing Increases Sales

Custom Content Council highlighted that up to 55% of consumers are not only attracted to custom content but most likely would buy the products or services of the content providers.

The better your targeted customers understand and appreciate the benefits they can again from your business, the more likelihood they can become paying customers.

Many companies already benefited from using these types of video in their content such as SalesForc-owned Rypple (20% increase in conversion rates) and Zappos (30% increase in sales).

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara