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Twitter vs Facebook

Loyalty to the Brand

Age Distribution

Twitter

  • 34% are between 23 - 35 years old
  • 26% are between 18 - 22 years old
  • 24% are between 36 - 49 years old
  • 13% are between 50 - 65 years old
  • 4% have 65 or more years old

Facebook

  • 33% are between 23 - 35 years old
  • 25% are between 36 - 49 years old
  • 19% are between 50 - 65 years old
  • 16% are between 18 - 22 years old
  • 6% have 65 or more years old

Gender Distribution

Twitter

  • Male: 48%
  • Female: 52%

Facebook

  • Male: 46%
  • Female: 54%

Education Distribution

Twitter

  • Trade or Some College 39%
  • High School 21%
  • Bachelor's Degree 18%
  • Graduate School 16%
  • Less than High School 6%

Facebook

  • Trade or Some College 34%
  • High School 26%
  • Bachelor's Degree 20%
  • Graduate School 15%
  • Less than High School 5%

Networking Power

Which social networking site do you use most to connect with brands?

  • 6% Twitter
  • 14% Others
  • 80% Facebook

Have you ever followed a brand on Twitter?

26% yes
68% are a fan of at least one brand

Have you ever "Friended" a brand on Facebook?

40% yes
69% are a fan of at least one brand

More likely to drive purchasing among users

Twitter

  • 37% Agree
  • 32% Disagree
  • 31% Neutral

Email

  • 41% Neutral
  • 32% Disagree
  • 21% Agree

Facebook

  • 49% Disagree
  • 34% Neutral
  • 17% Agree

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara

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