Social Media is Playing a Critical Role

Which social network is used most?

• Facebook 88%
• Twitter 67%
• LinkedIn 44.6%
• Pinterest 34.8%
• Google Plus 30.6%

How much time is being spent on social media?

• Respondents spend less than 6 hours a week (60.7%)
• 6 - 10 hours (23.4%)
• 11 . 20 hours (9.5%)
• 21 hours + (6.4%)

Third party tools are being used to manage social media

• 55.9% of respondents use a third party tool to manage their social media activities
• 39.5% of respondents pay for a third party tool to manage social media

How much do respondents pay for third party social media tools per month?

• 11.7% $10 or less
• 13.6% $11 to $50
• 5.5% $51 to $100
• 5.5% $101 to $250
• 3.2% $251 or more

More than 50% of respondents have a company blog

• 19.1% Respondents post once a day to once a week
• 30.8% Respondents post 3 times or less per month
• 2% Respondents post several times a day
• Blogging is the perfect opportunity to create my own content

Video and reviews are being embraced

• 35.2% of respondents are using YouTube as part of their social media activities
• 12.4% of respondents are using Yelp as part of their social media activities.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara