Statistics of Social Media

By Sex

• Male 62%
• Female 71%

By Age

• 18-29 83%
• 30-49 77%
• 50-64 52%
• 85+ 32%

By Household Income

• >30K 72%
• 30-49k 65%
• 50-74k 66%
• 75k+ 66%

By Population Density

• Urban 70%
• Suburban 67%
• Rural 61%

By Education Level

• High School or less 66%
• Some college 69%
• College degree 65%

By Race

• White 65%
• African - American 68%
• Hispanic 72%

Which networking sites are more appealing to specific demographics?

• Pinterest: rural residents, women, whites, some level of college education or higher, middle to higher income
• Instagram: African - Americans, hispanics, urban residents, 18-29 years olds, women
• Facebook: Women, 18-29 years olds
• Twitter: 18-29 years olds, African - American, urban residents.

Which social media sites do online adults use?

• Facebook 67%
• LinkedIn 20%
• Twitter 16%
• Pinterest 15%
• Instagram 13%
• Tumblr 6%

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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Enrique Lara