Learn The Basics Here!

Here is how a small business can shift to a responsive design efficiently and without enormous expense:

The key to shifting from a desktop-only website to a responsive website is simplification. Start by simplifying navigation. If your current top line navigation has 10 or 12 links (this is typical; the number of links tends to grow over the years), get it down to four or five. Simple and straightforward links appeal to mobile users; something like: Products, About, Testimonials, Contact. In a responsive design, this top line navigation will be sticky; i.e., it will be fixed at the top of the page, always in view no matter how much vertical scrolling the user does.

Simplify content. Most company websites say too much. Eliminate unnecessary content: remember, if you have a lead generation website, your content isn’t supposed to sell the product, only get users interested enough to call or submit a form. Use frequent, descriptive subheads to facilitate scanning, and keep paragraphs exceedingly short.

Simplify design. Complex design impedes responsive design effectiveness in two crucial ways; first, it confuses and distracts users, and second, causes slow page loading time, a big negative for Google organic rankings and users. Stick with simple designs and imagery and leave ample white space for a pleasurable mobile experience. Get rid of PDFs (convert them to HTML pages), JavaScript, and rotating banners as much as possible.

Prioritize page content. In responsive design, page content is organized into discrete chunks and then “stacked” for mobile scrolling. You must decide the order in which content elements — introductory text, images, calls to action, informational text, credibility elements, etc. — appears. This can be laborious, but it’s a terrific exercise, since it forces you to really think about how to present your company, products and services for maximum user impact.

Test and get user feedback. A convenient aspect of responsive design is that your new website can be built “live” online, so your staff and customers can try it out before it goes live. This is an opportunity you should embrace. Users testing your site on their mobile phones can tell you very quickly whether your site is easy to use, confusing or somewhere in between. Since responsive design is new, content and design assumptions may not be correct; testing allows you to launch a credible responsive website rather than one that is seriously flawed, despite your good intentions.

Source: smallbusinesspr

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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