When, How and Where

Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.

The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Or, at the very least, a well-crafted article explaining things to you.

When should I promote my content on social media?
It’s an honest question that opens the door to a vast number of answers.

There’s the really technical side, where I advise you to publish on Saturdays at noon on Facebook. But I think we, as marketers, have a tendency to get so bogged down about specifics that we miss the big picture. (Like the fact that if everyone published at the same time, social media would feel incredibly boring.)

So, instead, I’m going to take a more high-level view when approaching the topic of when:

1. The same day you hit “publish.”
This one’s pretty obvious. You want to start promoting your new content right away. As soon as you release a piece of content, start sharing it on your social media channels.

2. Promote again the day after.
Don’t be afraid to share your content on social media more than once. It seems like people get hung up on only sharing it one time. Go ahead and share it again the next day, as it’s unlikely that all of your readers, or even the majority, saw it the first time.

3. Share the content once more a week later.
At a minimum, you want to share a third time, one week later. Stop worrying about oversharing, especially at this level. It’s unlikely that your audience will even notice.

4. Push the limits with multiple shares.
I want to make sure you understand that these recommendations are only a minimum. You can do so much more when you invest in sharing multiple times.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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