How To Pick One For your Business

It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business.

If you’ve been in business for a while you’ve probably tested one or more social media sites. And maybe you’re on all of them because you feel like being everywhere is an important part of your marketing? But the truth is that it’s not. In fact, it’s not about being everywhere but everywhere that matters. Why? Because effective social media isn’t quantity, it’s quality, and this goes for likes and followers, too.

So let’s look at some ways you can determine which social sites are best for you or your small business, and how to significantly ramp up the engagement there:

Success leaves clues: First off, I want you to do some sleuthing. Many times we’ll open accounts on a bunch of social media sites without doing any research. Where are your competitors? What sites are they on and what are they saying? Ignore their follower count and instead look at their engagement. Not only will this exercise help you better understand what’s working and what isn’t on social but it will also help you determine the best platforms for your message.

Figure out who your customers are: Do you know who you are serving, really? This is a key factor in where you will be spending your time because it’s often where they spend their time. This is also often determined by the age of the customer, too. Snapchat, as an example, tends to pull in a younger demographic (18-34, according to ComScore). Facebook on the other hand went from having a younger demographic to seeing their site “age” as it were. The largest increase in users on Facebook from 2013 to 2014 was in the 65 and older category. Sites like Vine, Tumbler and Instagram also skew in the same age demographic as Snapchat, so 18-34. And social sites like Google+, Twitter, and Pinterest tend to see a similar age demographic as Facebook.

Figure out what they want: Some years ago I was living in New York and frequented a local hardware store that was having a hard time competing with Home Depot which a few blocks over. They’d tried doing a lot of social media but nothing seemed to work. One day I was having a chat with the owner and I asked him if he’d ever considered doing videos. Short how-to repair videos that their customers could view at home if they were trying to tackle a home repair like replacing the guts in a toilet tank or even the best way to put up a shelf (so it didn’t collapse the minute you put stuff on it). Along with the videos they showed where to get the parts in their store.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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