Take Note From These Tips

If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.

Here are ten things that can boost your Facebook page.

1. Upload behind-the-scenes photos.
Imagine you are looking to hire a consultant. You clicked on an ad and land on the website. It all looks nice and well taken care of but the "about'' page and a photo of the consultant are nowhere to be found. If you don’t show behind-the-scenes photos or videos on your Facebook page, you are as anonymous as this consultant’s website.

2. Upload videos and create playlists.
Videos that are uploaded to Facebook, and not embedded from YouTube, for instance, can be put into playlists. Show off how-to tutorials, new product features, instructions, a behind-the-scenes video series and more, all while showing up better on people’s timelines.

3. Test the call-to-action button on the page header.
Facebook pages can have a call-to-action button on the page header. If the button has been enabled by Facebook, you will see the button “Create Call to Action” on the bottom right of your Facebook page header. Split test what call to action results in the most sales, likes and page website visits. Typically “Watch Video,” “Shop Now,” and “Contact Us” are good choices to start with.

4. Share exclusive offers.
Give people a reason to come back to your Facebook page timeline. Share giveaways and special offers that expire within 24 hours of posting. If you have already grown engagement on your page successfully, try sooner expiration times such as 60 minutes or have people vote a winner among submissions of fans (e.g. the best selfie with the product).

5. Run a contest.
One of the main reasons so many people spend so much time on Facebook is because it is entertaining. Publish a funny photo and run a caption contest to keep fans entertained and attract new people to your page. Contests do not necessarily need to result in vouchers or a financial reward such as discounts or freebies.

Source : entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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