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Facebook users who post, upload and tag on a regular basis may be a source of amusement or aggravation to their friends.

A 2012 report from the Pew Internet & American Life Project suggests that such active users can significantly impact the Facebook experience of everyone in a network.

Key study findings include:

Approximately 20% to 30% of Facebook users are considered “power users”: “As a result of these power users, the average Facebook user receives friend requests, receives personal messages, is tagged in photos, and receives feedback in terms of ‘likes’ at a higher frequency than they contribute.”
The average users in the sample “like” their friends’ Facebook posts 14 times a month, but have their own content “liked” by others 20 times a month; 12% of the users tag photos of their friends, but 35% are tagged by others.
“It is commonly the case in people’s offline social networks that a friend of a friend is your friend, too. But on Facebook this is the exception, not the rule…. The average Facebook user in our sample had a friends list that is sparsely connected.”
“There is a statistically positive correlation between frequency of tagging Facebook friends in photos, as well as being added to a Facebook group, and knowing people with more diverse backgrounds off of Facebook.” Users who receive and accept more friend requests than the average report that “they received more social support/assistance from friends (on and offline.)”
Despite having the ability to unsubscribe from having a friend’s content in one’s news feed, “less than 5% of users in our sample hid another user’s content from their feed in the month of our observation.”
“At two degrees of separation (friends-of-friends), Facebook users in our sample can on average reach 156,569 other Facebook users.” Within the sample, the most influential power user could reach nearly 8 million other Facebook users through friends-of-friends, while the median user could reach 31,170 people.
The more active a Facebook user is, the more likely he or she has attended a meeting or political rally. “Heavy Facebook users were much more likely to attend political rallies and meetings, to try to influence someone they know to vote for a specific candidate, and to vote or intend to vote.”

Source: journalistsresource

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