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Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network.

Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.

It’s been a few years since it’s been just social networking, now it’s social media. It’s our media landscape. It’s mass communication. And here’s where it’s heading and what it means for businesses.

1. Facebook is moving towards an older demographic.
According to an infographic produced by Adweek using data from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the market among social networking, but it’s there’s a projected 7.6 percent share increase among users 65 years old and older, the largest share increase among all demographics. The eMarketer data suggests that shares among the younger millennial demographic (18 - 24 year-olds) will decrease.

2. The future is handheld.
This past March marked the first time the four leading messaging apps in the world has amassed the same amount of users as the top four social networking platforms. These mobile apps not only allow users to text and call long distance connections without paying long-distance fees, but it lets them construct a world where their favorite brands, publications and services are consolidated into one personalized package that can be accessed anywhere.

3. Social networks are becoming search engines.
While Google isn’t going anywhere anytime soon, the way that users search for services and products has expanded outside simple SEO. Eighty-eight percent of consumers online are influenced by reviews and online comments by other consumers. They are looking directly to sites like YouTube and Facebook (where every company has a presence), or in apps like Yelp. Pinterest, in particular, has a beneficial role in this shift: its market is largely dominated by women in their 30s with young families, a demographic known to do most of the shopping. The service is also shopping focused, bouncing users from their tiles straight to company websites at an exponentially increasing rate.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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