Get The Best Reactions

How many different ways can you really share the same piece of content in 140 characters or less? More than you might think.

Many Twitter users have fallen into a rhythm; they found a message style that worked pretty well, so they use it for every Tweet they send. It’s definitely important to find the right Tweet for your audience, but this only comes with constant testing and optimizing. Your audience changes, Twitter changes, and social media trends change. Your Tweets should change right along with them.

How to Test Tweets

Before moving into the different elements you should be testing, we wanted to share a very basic method for A/B testing Tweets. Essentially, you want to choose only one part of a Tweet to test at a time. Create two different Tweets with only that element changed, and send those two versions at the same time—hopefully to capture a similar audience—on subsequent days or weeks. This simple A/B test should give you insight into how you can best optimize that one isolated feature of your Tweets. If something in the results seems off, you can just run the test again.

Content Types

The first thing you should be testing is what content you actually share to Twitter. Does your Twitter following respond to your practitioner blog posts or do they prefer a news hook? Maybe they respond to more technical content, like whitepapers and webinars. Or maybe they’re more into Twitter chats with no links at all.

Test a variety of content types with your Twitter followers in order to see what resonates the best. Then, dedicate more of your messaging to those successful content types moving forward.

Content Ratios

Of course, even if your followers like one content type more than another, it doesn’t mean you should never switch things up. Variety is important, especially if you work at a business that sells a boring product or service. This is why you should experiment with different content ratios.

What we mean by content ratios is the share of your daily or weekly messaging dedicated to specific types or styles of content. It’s important that you test out different ratios in order to identify a mixture that sits well with your audience.

Messaging content

Once you’ve identified the type of content that works, you’ll need to hone your messaging. The first thing to test is the actual content of your messaging. You can test whether people prefer

• The straight “headline” pulled from the post
• A quote from the content
• Statistics or data from the post
• Questions relevant to the content
• Your audience may respond to all of them, but odds are you’ll find one or two that outperform the others.

Messaging length

You’ll also want to experiment with messaging length. In general, shorter messages tend to perform better. This is reflection of people’s attention spans when scrolling through their streams. It also reflects the fact that you should always leave enough room so that someone retweeting your message does not have to edit it to remain under 140 characters.

That said, experiment with your messaging. Try messages that are two words in length and some that are 10 words. Try using only 20 characters and compare it to using 120 characters. Make sure you’re trying different messaging on the same piece of content so that the results of your test aren’t affected by the content itself.

Source: hootsuite

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