Be Social Media Active

After an hour of research, four long hours of writing, two hours of editing, and two hours of trying to find the perfect photo (let’s be honest, the worst part of blogging), you send your baby out into the world. One day later, it has six shares.

Two days later, it has nine. All the while, you’re sitting in a room surrounded by dozens of your colleagues. What the hell man?

If your colleagues still aren’t sharing your blog posts, you’re missing out on a major marketing opportunity, one that can mean the difference between a flop and a fresh batch of leads, between 10 pageviews and 10,000 pageviews.

So how do you get them on board?

The first step is to identify the reasons why they’re not already sharing your content on social media. We’ve highlighted some of the most common reasons below, as well as solutions for addressing these issues.

They aren’t active on social media

An increasingly rare problem to have, your colleagues obviously won’t be sharing your blog post on their social profiles if they don’t really have social profiles to begin with. While most people have joined social networks for personal uses, and a growing number have accepted the importance of social networks for business, every company has its hold-outs. These are people who are set in their ways, or can’t be bothered to learn how to use these tools.

This is a problem that goes beyond any one blog post. You want your employees to be on social media for a multitude of reasons: gathering leads or competitive intelligence, staying on top of industry news, building a stronger industry network, being more accessible to clients, etc. If your colleagues aren’t using social media, make it your mission to change that. Don’t wait for them to come on board; they might be too embarrassed to ask for help or feel like it’s too late for them to join. Take the first step by making a formal social media training program available to everyone. This should teach them the value of social networks and walk them through exactly how to use them.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Enrique Antonio Lara Vidales

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