Social Media Campaigns

If you’re not using social media campaigns to drive leads for your sales team, you’re missing out. Seventy-two percent of all online adults are on social networks, and just under half belong to more than one.

And according to Hubspot’s research earlier this year, nearly half of people who followed a brand on social either do so because they already like them (16 percent) or in order to learn about new products, promotions, and special offers (27 percent). These numbers only go up when specific networks are taken into account. On Pinterest, 83 percent of active users would rather follow their favorite brand than their favorite celebrity, and on Instagram, 66 percent of users follow their favorite brands and 47 percent of American Instagram rank Instagram as one of their top 10 channels to discover new products.

To put it simply, your fans are on social networks and they want to interact with your brand.

From aggregating user-generated content for social commerce to running quizzes to build engagement and glean customer insights, any business can use social marketing campaigns to grow their business online. Here are three reasons why social marketing campaigns are the best method of lead generation.

They’re easy to launch

Once you’ve invested in your social campaign platform, launching a campaign is easy. After you’ve created its visual components and decided on a branded hashtag, the process takes under ten minutes. Hootsuite Campaigns allows clients to build into an easy-to-use template that can be launched on a microsite, their website, or their Facebook page. The campaign will be just as easy to enter as it is to launch, and every campaign is mobile-friendly.

Your fans expect them

The people who are already following your brand are the people most likely to make good, qualified leads. After all, if they didn’t care about your brand or product, they wouldn’t be a fan on Facebook or a follower on Twitter. Social marketing campaigns incentivize fans to participate with your brand, and are often the reason they follow you in the first place. Fifty-two percent of Twitter users follow or would follow a brand in order to access special offers, and 38 percent said they would do it for contest opportunities. No less than 41% of Instagrammers are also looking for that special offer or opportunity.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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