Medium

Setting new standards for great content and simple design, Medium’s top performing posts say a lot about what people are interested in reading and about our society today.

With more than 650,000 users, this rapidly growing channel has an algorithm that considers views, reads, and recommendations when pushing the best content to top of users’ feeds. Which means that the best-performing posts on Medium offer marketers some instructive insights on content.

Medium isn’t a replacement for your owned channels, like your blog. It’s a place where you have an opportunity to connect with a large audience especially if you follow the example set by the best-performing content. To better understand what content works best on Medium, I dug into the top-rated stories so far in 2015. Here are the most recommended posts:

January’s top post, with 4,939 recommendations: A teenager’s view on social media, written by an actual teen., by Andrew Watts
February’s top post, with 5,331 recommendations: +300 Awesome free things for entrepreneurs and startups. A massive list of free stuff made by awesome people, by Ali Mese
March’s top post, with 2,582 recommendations: Coding like a girl, by Sailor Mercury
April’s top post, with 3,652 recommendations: Why can’t we read anymore? Or, can books save us from what digital does to our brains? by Hugh McGuire
May’s top post, with 3,890 recommendations: Slack’s $2.8 billion dollar secret sauce How Slack stole a multi-billion dollar market by becoming everyone’s favorite sassy robot sidekick, by Andrew Wilkinson
While all are compelling headlines, the interesting thing about these top five stories is that there’s no consistent commonality. Because they’re so different, we’re going to take one content marketing lesson from each.

Source: hootsuite

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