3 Facebook Advertising Best Practices

As a social media manager, understanding how to leverage Facebook Ads in your marketing strategy is essential.

With the tagline ‘Over 1 billion people. We’ll help you reach the right ones,’ Facebook Ads have the potential to transform your business’s social reach without hurting your budget. If you need a refresher on the ABCs of Facebook Ads, we’ve got you covered—plus, we’ll share three best practices for how to advertise on Facebook, and dive into the nitty-gritty of Facebook ads.

What is Facebook advertising?

Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.

When you choose to advertise on Facebook, you’re provided with the opportunity to hone in on your audience, which gives you a chance to gain insight about your current and potential customers. The data you collect through Facebook ads then allows you to improve your ad targeting for a more efficient and effective advertising experience.

3 Facebook advertising best practices

Before you begin, remember these 3 Facebook advertising best practices:

Always determine your objectives before you start: It’s important to know the purpose of your Facebook ad before you decide on a budget for advertisements. Understand whether the aim is to increase for brand awareness, conversions, video views, etc. Each action made by your audience on your Facebook ad costs money, so make sure you solidify your objectives before making those investments.
Be specific on your audience targeting: Facebook houses millions, if not billions, of data points. Take the time to get very specific in your audience targeting to ensure your ad will appear where the people you want to see it will be.
Rotate your ads regularly: To avoid ad fatigue, rotate your Facebook ads regularly. This means that when people start to see your ad too many times, they get bored of it and stop clicking. Unfortunately, when your clickthrough rate starts to drop, Facebook penalizes you, driving up your cost per click (CPC)—which makes likes, comments, and clickthroughs more expensive. This affects both acquisition and engagement campaigns. To avoid this, rotate your ads every 3 to 5 days.

Source: hootsuite

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