Part II How Does It Work?

Businesses and consumers alike are looking to improve their quality of life and efficiency of their business. While a small portion of the population may have insecurities that advertising capitalizes on, I believe that’s minimal. In my opinion, the majority of network marketing and multi-level marketing enterprises work in this arena. Have you ever been invited to one of these events? They’re massive celebrations of happy people paraded around the stage with promises of big checks, vacations and even cars to persuade the guests to invest and begin selling for them. Vemma, an energy drink MLM, was recently temporarily shut down as a pyramid scheme.

While that’s extreme, it’s not the norm. Watch a typical Apple advertisement and you won’t see discounting and get rich quick schemes. Instead, you’ll watch stories of people unleashing their inner creativity utilizing Apple devices and software as the tools. Observe Coca-Cola’s advertising and you’ll see a focus on the events and venues they advertise at, trying to build brand awareness where happy memories happen. Of recent, they’ve also had to work on the perception of sweet drinks and the health risks that arise.

Some advertising works on the motivation to save money (discounts), but there are many other reasons why advertising works:

Vicinity: Sometimes advertising is simply necessary to provide a regional audience with the fact that you have a location nearby. Perhaps you’re seeking NY style pizza nearby, and so a local pizzeria advertises for location-based terms on search or targets an interest in pizza within a radius around their restaurant.

Responsibility: More and more consumers are paying careful attention to businesses that are focusing on sustainability, diversity, and community involvement. Advertising can play a significant role in adjusting the perception of a faceless, massive corporation into one that’s providing grants and scholarships to help local communities. Salesforce recently adopted a local school in Indianapolis, donating $50,000 in equipment to help them.

Research: Where do you go when you’re researching your next vacation, your next automobile purchase, your insurance, or other major expense? Advertising informative content to help educate consumers and businesses has exploded in recent years. While the goal is to build trust and authority by providing the necessary research, it’s not always the end goal of a purchase. Many times it’s providing primary or secondary research that is widely shared. I often see advertisements about content that may be of interest to my friends and send it to them.

Emotion: Storytelling has jumped to the forefront of many advertising methodologies because it not only connects emotionally with the audience, it’s also produced to lead the viewer or reader through the story. Some may think about this as manipulation, but that’s indistinguishable to an effective advertisement that evokes emotion.

Persuasion: Utilizing emotion, advertising is often persuasive. Dr. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus.

Source: marketingtechblog

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Website Consultant in Houston.

Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business.

  Part  II How Does It Work? Businesses and consumers alike are looking to improve their quality of life and efficiency of their business. While a small portion of the population may have insecurities that advertising capitalizes on, I believe that’s minimal. In my opinion, the majority of network marketing and multi-level marketing enterprises work in this arena. Have you ever been invited to one of these events? They’re massive celebrations of happy people paraded around the stage with promises of big checks, vacations and even cars to persuade the guests to invest and begin selling for them. Vemma, an energy drink MLM, was recently temporarily shut down as a pyramid scheme. While that’s extreme, it’s not the norm. Watch a typical Apple advertisement and you won’t see discounting and get rich quick schemes. Instead, you’ll watch stories of people unleashing their inner creativity utilizing Apple devices and software as the tools. Observe Coca-Cola’s advertising and you’ll see a focus on the events and venues they advertise at, trying to build brand awareness where happy memories happen. Of recent, they’ve also had to work on the perception of sweet drinks and the health risks that arise. Some advertising works on the motivation to save money (discounts), but there are many other reasons why advertising works: Vicinity: Sometimes advertising is simply necessary to provide a regional audience with the fact that you have a location nearby. Perhaps you’re seeking NY style pizza nearby, and so a local pizzeria advertises for location-based terms on search or targets an interest in pizza within a radius around their restaurant. Responsibility: More and more consumers are paying careful attention to businesses that are focusing on sustainability, diversity, and community involvement. Advertising can play a significant role in adjusting the perception of a faceless, massive corporation into one that’s providing grants and scholarships to help local communities. Salesforce recently adopted a local school in Indianapolis, donating $50,000 in equipment to help them. Research: Where do you go when you’re researching your next vacation, your next automobile purchase, your insurance, or other major expense? Advertising informative content to help educate consumers and businesses has exploded in recent years. While the goal is to build trust and authority by providing the necessary research, it’s not always the end goal of a purchase. Many times it’s providing primary or secondary research that is widely shared. I often see advertisements about content that may be of interest to my friends and send it to them. Emotion: Storytelling has jumped to the forefront of many advertising methodologies because it not only connects emotionally with the audience, it’s also produced to lead the viewer or reader through the story. Some may think about this as manipulation, but that’s indistinguishable to an effective advertisement that evokes emotion. Persuasion: Utilizing emotion, advertising is often persuasive. Dr. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus. Source: marketingtechblog About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you. Website Consultant in Houston. Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business.