The Evolution of SEO

On the evolutionary scale that website was just a single celled organism climbing out of the primordial soup.

That’s when I realized that people needed to be able to find my website. The Internet is a big and confusing place and so people don’t just go browsing around looking for solutions to their problem, it’s not like a mall, right? So we started to do some search engine optimization, building links and optimizing keywords so that Google would like us and send traffic to our site.

That worked! People started coming to our website. All kinds of people!

We had evolved, we developed at least some primitive organs, a mouth to consume (all kinds of) food. Our website had evolved into a sponge, or perhaps an anemone.

Luckily we had easy to find contact forms and so we started getting leads, all kinds of leads! Leads who came and spent $90,000 with us in 3 months and leads who wanted to waste our time talking about their terrible business idea that would never work.

Now the problem wasn’t too much traffic, it was too many leads. Too many low quality leads! So our marketing problem (no one is coming to our website) became a sales problem (how are we going to follow up on all these junky leads). Web leads, that we had been working so hard to get, now became a pariah, a burden. We needed higher quality leads.

Source: orbitmedia

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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