The Evolution of Content Marketing

So we started to build more content on our website; articles, videos, infographics, and eBooks that help to educate those web visitors about who we help and what we do. We worked harder to qualify our web visitors before they filled out the form. As a bonus, all that content also helped to develop our online authority around certain keywords helping to focus our traffic too.

Our evolution continued; now that we had grown eyes, we were identifying the best kind of food for us and going after that. We had started to hunt.

This was a huge improvement. Leads were coming to us more qualified, fewer of them were “tire-kickers” trying to see what they could get for $300. These were substantive leads, and more of them were closing. Now this online business development thing was really showing promise. But we still were passive. We relied on what came in – we weren’t able to identify the clients we really wanted to work with and go for them.

Source: orbitmedia

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Integrated Internet Marketing.

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